Colour psychology is used widely in branding and marketing but it’s also a powerful interior design tool that arguably has more of an impact on the mood of a room than any other factor. Different shades conjure various emotions so when debating on which hues to choose for your home renovation it’s key to think about the kind of atmosphere you want to create and which colours will help you achieve this.
Here are a number of examples of different colours and their emotive effect they conjure on an interior design.
Blue is, without doubt, one of the strongest colours of the spectrum. Deep, bold hues, such as navy and royal blue, are great for evoking confidence and are associated with admirable qualities such as loyalty, trust, peace and success. Lighter shades of the colour instil a feeling a of calm and tranquility at home which makes them great for bedrooms, bathrooms and living spaces where you want to relax. We wanted to create a space that would conjure all of these feelings in our latest project at Stanley Street.
Interior designers in Singapore like to use grey, as it is one of those versatile colours that can take on a range of personalities. The shade is thought to influence perceptions of security, intelligence and solidity. It’s also said to stir a feeling of calm and composure – a quality ideal for family homes with excitable little ones. As with any colour, the results depend largely on how you make use of the hue. It can be soft and delicate or strong and confident.
A favourite in Asia, red is one of the more dramatic hues in the colouring book and one of the most enticing colours when it comes to rousing emotions. It’s often coupled with sentiments such as passion, excitement and energy. Ambition, action and will power are additional qualities attached to the the primary hue and that’s why red can be a productive choice for home offices and creative spaces. The colour is not only powerful in its most basic form but also boasts many beautiful sister shades including tomato red, crimson and burgundy. Whether you want to channel a rich, traditional aesthetic or a pop-art feel, red can provide a solution for your home renovation.
Black is the go-to colour of all time in all aspects of life. Whether you don’t know what to wear or what colour of furniture to opt for, black’s neutrality gives it a fail-safe quality and promises sleek sophistication. It’s a proven accent colour but when used heavily in a room scheme, power, drama and mystery are the result. What’s to love most about the dark shade? Black excels in modern residential and commercial industrial settings yet it never dates so it offers a contemporary appeal to even traditional spaces. Put a timeless spell on a room with crisp furniture arrangements, precise architectural details and modern upholstery.
Purple is associated with a wealth of wonderful emotions from depth and creativity to fantasy and nobility. It looks right at home in feminine spaces, but deeper versions of the hue can also be incredibly masculine. It carries a regal charm and also suggests luxury, which enables the tone to bring real presence to a space.
Brown is linked to feelings of comfort and relaxation. Rich browns combined with a corrensponding bed and sofa display summons thoughts of cosiness and companionship. Aside from working well in a private bedroom space for two, the neutral hue is also said to be a symbol of structure, support and stability. As a result, the shade lends itself well to areas such as living spaces and kitchens, providing a tasteful and timeless canvas for family gatherings. It can be super-luxe but also can work effectively in rugged, masculine environments as so many naturals materials, such as wood and stone, work a brown palette.
Terribly underestimated as a colour only to be used for little girls’ rooms, pink is a delicate hue which speaks of nurture, love and femininity. Its tones are comforting making it a favourite for bedrooms but it can easily be transferred to living room schemes if executed well. Give the colour a chance at adult life by opting for refreshing patterns and classic yet fuss-free furniture shapes.
It’s no surprise that yellow is connected with joy, optimism and energy. Whether it’s mustard, lemon or baby yellow, the hue is always unmistakably vibrant. Playful yellow shades make a perfect match for children’s bedroom and nurseries, but the colour can also be grown-up and works in practically any room you want it to. Like so many bright tones, it can be tricky to make work in a room from top to bottom, but statement yellow furniture and bold yellow accessories make for beautiful styling. Stick with golden shades and utilise the colour in darkened areas to bring a feeling of light and space into action.
Green is an extremely positive choice of colour as it stimulates thoughts of balance, growth and restoration. It immediately brings the natural world to mind as it an incredible way to bring a refreshing sense of nature indoors, especially if your home is located in a city with little surrounding greenery. The hue comes in a variety of attractive shades, ranging from emerald and jade to olive and lime. It makes a ideal wall colour in spaces where you need to open your mind such as kitchens and home studies, and, as it’s closely linked to money, it’s a sensible choice for business properties as used in our recent office renovation.
For more tips on colour and trends for this year read our blog on Colour Trends 2015